2018 Sun Devil Bowl Guide

29 H Y U N D A I S U N B O W L | D E C . 2 9 , 2 0 1 7 A R I Z O N A S T A T E F O O T B A L L 2 0 1 7 B O W L G U I D E Directors of Athletics (NACDA) and USG Corporation announced Arizona State as the winner of the 2016 USG NACDA Sustainability Award for its work on Sun Devil Stadium and the Weatherup Center. The USG NACDA Sustainability Award was designed to recognize NACDA member institutions across all divisions, honoring athletics directors and their universities for incorporating sustainable practices and materials into their athletics facilities. The ‘Sun Devil Way’, a mission statement that encompasses the goals of athletics at Arizona State – Sun Devils Win, Sun Devils Graduate, Sun Devils Serve, Sun Devils are for Life, and Sun Devils compete with Passion and Character - has served as the template for Anderson’s leadership philosophy. He has placed a strong emphasis on student-athlete development with a number of unique and creative initiatives, including the creation of the Senior Championship Life Experience program, which launched with a special showing of the play ‘Black Angels Over Tuskegee’ in January 2016 and the documentary ‘Last Gold’ following the 2016 Rio Olympic games. Positioning Sun Devil Athletics as a community asset has stayed at the front of Anderson’s strategic plan and he has led a number of unprecedented community initiatives, including the creation of the Honor Row for military veterans at multiple Sun Devil facilities. With 100 percent participation in community service by Sun Devil student-athletes, coaches and staff in 2016, Sun Devil Athletics helped to serve 276,099 community members over 7,046.25 hours – both all-time highs for the department. Sun Devils Serve projects took place in four states (Arizona, California, Nevada and Louisiana) and three Native American Nations (Colorado River Indian Tribe, Gila River Indian Tribe, and Havasupai Tribe). Understanding the importance of building fan affinity, Anderson created the Sun Devil Caravan when he arrived in Tempe to reward Sun Devil Nation’s loyalty and enthusiasm. The caravan brings the Sun Devil Athletics experience directly to the fans and allows Sun Devil Nation to connect one-on-one with coaches, student-athletes, and administrators. Anderson has implemented an innovative business model at Arizona State to foster growth and to create sustainable revenue sources for Sun Devil Athletics. Less than a year into his tenure, Anderson negotiated an industry-impacting apparel partnership with adidas in December of 2014. The eight-year, $38M agreement not only set provisions for wholesale apparel, but adidas also provided additional funding for marketing, facility improvements, marching band and spirit squad apparel. Anderson also strategically eliminated third-party partnerships and aligned Sun Devil Athletics’ ticketing and multimedia rights with the Pac-12 Sales Co., becoming the first member school to partner with the conference to bring sponsorships and licensing in-house. He was recognized during the week of Super Bowl XLIX by the National Football League for his outstanding leadership with a desire to improving his community as he was presented with both the 2015 Paul J. Tagliabue Award and the John Wooten Lifetime Achievement Award, two of the NFL’s most prestigious honors. Anderson joined the Sun Devil Family after serving as the executive vice president of football operations for the National Football League (NFL) since August 2006. “In evaluating the next step in my career, I could not imagine a better, more exciting opportunity,” said Anderson. “I am thrilled to become part of the team at Arizona State and energized by the academic and athletic mission of this great university. I am eagerly looking forward to the challenge of not only continuing the success of Arizona State athletics but also building on it to accomplish even more in line with President Crow’s priorities.”

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